It’s really, really hard for me to believe that it’s happening. But thanks to an online drive to send “Killing In The Name” by Rage Against The Machine (1992) to the top of the UK Singles chart to prevent X-Factor winner Joe McElderry’s cover of “The Climb” from being the Christmas UK #1, the online world has truly spoken to the music industry. Everyone who read about this with interest, not to mention anyone who bought the Rage Against the Machine song, has got to feel victorious. Hello, unpredictability and randomness, and welcome back! I think we’ll see a few of these online campaigns, and they may continue to work.
Music Industry: Are you listening? What is your response? My final question comes courtesy of a Diana Ross song: Do You Know Where You’re Going To?
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